When Adult Swim’s “Rick and Morty” fans idolized McDonalds’ long-retired “Szechuan” chicken nugget dipping sauce, McDonald’s saw an opportunity. Then, they promptly fumbled it, according to Mashable.
For those who don’t watch the show, the season 3 premiere of “Rick and Morty” featured a running gag with the character Rick feverishly proclaiming his love of the sauce, which was a limited-release sauce to help promote Disney’s “Mulan” back in 1998.
McDonald’s planned to release “extremely limited” quantities of Szechuan Sauce for one day only on Oct. 7. The company clearly thought of this as a niche promotion; they released nine other sauces alongside it and bundled them all within the release of new “Buttermilk Crispy Tenders.”
The lines to get a taste of the sauce were enormous. Some formed hours before the official release time of 2 p.m.
Impatient waiting turned to horror as cartoon fans realized the cartoon-affiliated corn syrup sauce, which doesn’t even feature actual “Rick and Morty” art appeared on the packets, was unavailable. One man, who identifies himself as “an educator specializing in Japanese culture” called the sauce fiasco “a literal holocaust” — presumably as a joke.
Naturally, there’s now a healthy black market for the corn syrup sauce on eBay.
But it isn’t over yet! McDonald’s, after enduring a thoroughly disastrous weekend on social media, relented — and told “Rick and Morty” fans they would bring back the sauce for real over the winter.
After noting that their “super-limited batch, though well-intentioned, clearly wasn’t nearly enough to meet demand,” they’re releasing it to every McDonald’s location, too.