Did you party this weekend? If you have a hangover, Pedialyte wants you to turn to their drink for relief.
The hydration drink, usually targeted at infants and children, now aims to alleviate your nausea, dry mouth and pounding headache. The company has launched a “See the Lyte” social-media campaign and is introducing packets of Pedialyte in orange and strawberry-lemonade flavors, handy for the purse or pocket of any partier, according to NBCnews.
The company’s latest advertising tagline is “When last night’s party threatens to ruin today, those in the know reach for Pedialyte.”
Dr. Robert Swift, a professor of psychiatry and human behavior at Brown University told NBC.com that hangovers are complicated, and no one cure fits all.
“The thing about Pedialyte, Gatorade and things like that, there is an optimal concentration to absorb glucose and electrolytes and fluid from the intestines,” he said.
That’s music to Pedialyte’s ears. It plans to hand out samples at street festivals and sporting events.
According to Nielson research, adults are now a third of Pedialyte’s users, and adults have increased their use of Pedialyte 57 percent since 2012, NBC.com reported.