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Is Kroger the new Walmart?

The Cincinnati-based grocery chain may be trying to take on the world’s largest retailer and its competitors with the Kroger Marketplace concept. According to Business Insider, Kroger Marketplace “features nearly everything you would find in a Target or Walmart store, but with a greater focus on groceries, alcohol, and prepared foods.”

RELATED: 8 things you didn’t know about Kroger

The typical Marketplace is about three-quarters the size of a Walmart Supercenter, yet manages to cram in several prepared food counters, where you can order anything from pizza to burrito bowls to sushi; a wine bar; a fashion department; a jewelry store; and an emergency walk-in clinic.


Marketplaces also offers more appliances, home decor items, towels, furniture (both indoor and outdoor), and even dorm essentials than the average grocery store.

RELATED: Two new digital upgrades could send Walmart sailing past competitors Amazon and Target

More than 120 of Kroger’s nearly 3,000 locations are Marketplaces.

See photos from inside Kroger Marketplaces in Richmond, Va., at Business Insider.

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