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Bed Bath & Beyond is testing a new loyalty program, which Business Insider reports could replace the 20% off coupons that you get in the mail all the time.

The report suggests that the aggressive coupon strategy has backfired for the retailer, so a change is needed.

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According to the company’s website, the Beyond+ program is in a pilot period and customers can only join via invitation at this time.

Here are the highlights:

  • 20% off entire purchase, in-store or online
  • Free standard shipping with no minimums
  • Annual $29 membership fee

The Business Insider report questions how the retailer could ever expand this program, which has a membership fee, while continuing to offer 20% off coupons for free.

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But in the meantime, those coupons are still arriving in mailboxes across the country.

And if you didn’t already know, Bed Bath & Beyond is one of many retailers that will generally accept your coupon past the expiration date, according to

The company has not responded to Business Insider’s story.

Mike Timmermann, |