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Seth Jordan seemed to fall into his calling. The veteran Marine saw the horrors of war firsthand. It was over a few brews that he realized he could play a part in making sure no service member died in vain.

His Dog Tag Brewing company tells the story of a fallen hero on each can of beer. At the Rare Under 40 Awards, Saturday, Jordan explained how his ultimate goal is to raise enough money through his brewing company to pay it forward and help other military organizations and families.

The veteran honorees were surprised with an appearance from Wade Ishimoto, a Delta Force charter member, who brought the Rare audience to their feet.


Jordan — who brought his adorable parents to the ceremony — also broke a bit of news during the Rare Under 40 event.

He announced that he’ll soon be partnering with a major beer company to expand Dog Tag Brewing across the country.

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