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Made in America products have been a big talking point in recent years, with everyone from retailers to politicians embracing the idea. Still, a large majority of clothing is still made outside of the U.S. of A, even as demand for products to be made stateside continues to grow.

Ashley Biden, former Vice President Joe Biden’s daughter, is doing her part to change that, though.

Ashley is starting a new clothing line called Livelihood, which will be sold on e-commerce site Gilt.com, and all of the products will be made in the United States. Even better, she will be donating proceeds from her products to underserved communities.


The first two communities which will benefit from her products are Anacostia, D.C., where she worked as a social worker and Wilmington, Del., where she was born.

According to Teen Vogue, the proceeds will be distributed by community boards, who will decide where the funds are most needed.  “I want a janitor, a school teacher, the local pastor, whomever is involved in the community to sit at the table and to pick the projects for economic development,” Ashley told the publication.

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She added that economic development could mean anything related to “education, community centers, literacy programs, tutoring or workforce development.”

Livelihood will also feature an interactive website, where visitors can learn about ways to reduce poverty. “We’re going to be talking about policy reforms needed, such as campaign finance reform, tax revisions [and] minimum wage,” Ashley told Teen Vogue. “We’re going to be talking about the importance of civic engagement participation. Because many people don’t believe understand governance and how it’s set up. [Livelihood] is encouraging people to get involved on a local level.”

The former vice president was on hand for Livelihood’s Feb. 7 New York City launch, his first appearance since leaving the White House, where he praised his daughter’s initiative. “My daughter Ashley’s commitment to public service, her commitment to trying to change the world for the better, is more intense than even mine has been,” he said.

We’d say he’s one proud father!

Elizabeth Vale is a contributor for Rare.
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