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Does the GOP have a chance to become the party for minorities? Republican National Committee minority outreach director Orlando Watson says yes, citing a James Brown lyric that speaks to heart of Republican ideas that also resonate in black communities.

“We’ve been reaching out to the community and engaging with people across the country and the response has been overwhelmingly positive,” Watson said of the RNC’s renewed commitment to speak to minority groups.

“Now, is there work that still needs to be done? Yes, absolutely. Continue to take our message of expanding opportunity and our message of empowerment to people all across this country. And also listen to them. And that’s going to make us successful and make people successful in the long run.”

Watson went on to say that there’s a lot of crossover between libertarian ideas and conservative ideas.

“James Brown, the famous soul singer, once said in one of his songs, ‘Just get out the way and I’ll get it myself.’ And that’s something, a feeling that runs throughout the community. And it’s something that we’re finding more and more people are looking for.

“They’re looking for an opportunity to go out there and find a job and put food on the table and allow their sons and daughters to attend the best school.

Issues like criminal justice reform, school choice and the economy are all issues resonating among these communities, and issues being championed in the Senate by Republicans like Rand Paul (R-Ky.) and Mike Lee (R-Utah).

“You’ve got to talk about the issues that matter to people, otherwise…they’ll fall on deaf ears,” Watson said.

Bottom line?

“People are hurting and they’re hanging on by a thread,” Watson said, a result of “not only this president, but of generations of liberal policies in their communities.”

“What we have to offer is not only expanding opportunity, but empowering people by getting the government out of the way. Allowing people to keep more money in their pockets so they can pay off their student loans. Allowing people to keep more money in their pockets so they can put food on their table. And allowing access to quality schools.”

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