Jessica Alba’s baby care brand, The Honest Company is under fire after chemicals were found in one of its detergents.
The Honest Company prides itself on providing quality, eco-friendly and socially responsible products at an affordable price for families. On Thursday, The Wall Street Journal released a report that claimed to find the ingredient, Sodium Lauryl Sulfate (SLS) in one of the detergents on the website.
Alba’s brand has an Honest Free Guarantee which claims that all products are free of chemicals. Sodium Lauryl Sulfate is among the listed ingredients that The Honest Company guarantees are not included in their products.
PEOPLE reported that The Honest Company released a statement denying The Wall Street Journal’s findings.
“Despite providing The Wall Street Journal with substantial evidence to the contrary, they falsely claimed our laundry detergent contains Sodium Lauryl Sulfate (SLS). To set the record straight, we use Sodium Coco Sulfate (SCS) in our brand’s laundry detergent because it is a gentler alternative that is less irritating and safer to use.”
This isn’t the first time that The Honest Company’s integrity was brought into question. Last year, the company faced two lawsuits for the effectiveness of their sunscreen. One suit claimed it was “unnatural” and “synthetic.” Another suit stated The Honest Company was “deceptive” and “mislead” consumers into believing it was “natural.”