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It should come as no surprise that alcohol makes many people more palatable. Ever heard of beer goggles?

A new survey from Budweiser, “the king of beers … the big No. 1,” seems to confirm what the world has known for years: We are shallow, especially at bars.

Six in 10 (61 percent) Americans believe “what a person drinks at a bar gives significant clues about their personality.” One-third of people make “quick judgments” about strangers based on this information.

So, it’s no surprise 20 percent say they consider how their friends will perceive their drink orders. Twice as many people think about their drink choices at a work event (39 percent) or on a date (34 percent).


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The survey also found that (surprise!) people perceive those who drink domestic beer as more approachable — 70 percent for women and 59 percent for men. Fewer men (29 percent) and women (36 percent) view those who drink imported beer as approachable.

Regardless, stay away from wine. A mere one in four (23 percent) women and one in five (18 percent) men who drink wine are approachable, the survey found.

Anheuser-Busch InBev produces Budweiser. The Belgian company makes many other beers, such as Stella Artois. That’s perfect for those who want others to view them as either more or less approachable.

The survey didn’t include data on whether people are more likely to take a selfie with a domestic or an imported brew. It’s also unclear how approachable people are who prefer a pumpkin peach ale.

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