Last Christmas many Dick’s customers were sent one mean lump of coal in the form of a gift certificate. All customers who pre-ordered a Troy Carbine from Dick’s for their Black Friday special had their orders cancelled and their money returned.
Following the Newtown shooting spree, Dick’s Sporting Goods changed their policy and stopped selling AR-pattern and other semi-automatic, magazine-fed rifles, even the guns they had already sold.
If there’s a silver lining for all the people who were eagerly waiting for that Troy Carbine and were vastly dissappointed, it’s that Dick’s isn’t doing so well in the financial department.
At a time where the only thing a company has to do to sell firearms, ammo and accessories is to unlock their doors, Dick’s sales have flat-lined. In fact, their sales dropped 2.2 percent in the fourth quarter of 2012 compared to 2011 and their shares 10 percent in the last quarter.