Business

Key to persuasion: “yeah,” “give,” “start”

ABC News | Posted on

Persuading your boss to give  you that coveted promotion could be as easy as saying five little words.

Been Kim and Cynthia Rudin, researchers at the Massachusetts Institute of Technology, have identified five words that can increase a speaker’s persuasion during meetings, and revealed them in a new study released in June.

They are: yeah, give, menu, start, meeting.

People who use these words to express ideas are more likely to have their ideas accepted by co-workers and bosses, according to the study.

“We find that many of these words are not specifically tied to the topic of the meeting,” Kim and Rudin wrote in their study, “but seem to be more generally persuasive.”

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