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Former mayor of New York City Michael Bloomberg just launched an anti-gun violence group he hopes will grow into an organization rivaling the size and influence of the National Rifle Association.

Called “Everytown,” Bloomberg “plans to spend $50 million this year building a nationwide grass-roots network to motivate voters who feel strongly about curbing gun violence,” the New York Times reports.

“They say, ‘We don’t care. We’re going to go after you,’ ” Bloomberg described the NRA’s tactics to the NYT. “ ‘If you don’t vote with us we’re going to go after your kids and your grandkids and your great-grandkids. And we’re never going to stop.’ ”

“We’ve got to make them afraid of us,” he added. TheTruthAboutGuns.com likened his tone to the “Godfather.”

Bloomberg’s effort is bipartisan. On board he has, “Tom Ridge, the former Pennsylvania governor and Homeland Security secretary under President George W. Bush; Eli Broad, the philanthropist; Warren Buffett, the investor; and Michael G. Mullen, the former chairman of the Joint Chiefs of Staff under both Mr. Bush and President Obama, will all be board members,” the Times writes.

Still, there are many convinced his effort is destined to fail.

“He’s got the money to waste,” Larry Pratt, executive director of Gun Owners of America, told the Times. “So I guess he’s free to do so. But frankly, I think he’s going to find out why his side keeps losing.”

The effort’s primary target, at least in the short term, is mothers. Joining many existing groups of mothers against gun violence, the umbrella group will be called “Everytown for Gun Safety.”

This video was released Tuesday: