Truffles, those fancy mushrooms most often associated with the world’s priciest eateries, can now be added to your Wendy’s Bacon Cheeseburger.
As Americans become more health conscious and demand fresher ingredients in their restaurant meals, fast food chains are experimenting with higher quality foods.
CNBC reported that Wendy’s has begun testing a Truffle Bacon Cheeseburger and Bacon Truffle Fries at restaurants in Massachusetts and Tennessee.
Nomura analyst Mark Kalinowski described the posh new ingredient as Wendy’s attempt to serve something “‘a cut above’ traditional fast food, yet still fully within fast food.” Such limited-time offerings could also provide a boost in sales, particularly among millennials, who are more willing than older generations to try new flavors.
McDonald’s, meanwhile, recently ended a test of a Pesto Mozzarella Melt at locations in Southern California. CNBC said the sandwich contained pesto cream cheese, baby spinach and kale, tomato, and sliced mozzarella cheese.
It was the latest in a long line of recipe tests for the Golden Arches. Other new McDonald’s flavors include Signature Sriracha, Pico Guacamole, Maple Bacon Dijon, and Sweet BBQ Bacon.
“The pace of innovation at McDonald’s seems to be accelerating,” Kalinowski wrote.
But only time will tell whether these creations draw new customers and are successful with existing ones.