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For a second year, Rare is “going yellow” during the month of November in support of American veterans. “Rare Goes Yellow” is our yearly campaign to bring awareness to the causes affecting the 21.8 million lionhearted women and men who have served our nation.

To Rare, yellow reminds us of the courage and valor of those who have fought for our freedom. By transforming our look this month, and through the stories we tell during this time, we hope to use our platforms to draw more attention to the causes close to and affecting veterans of the United States Armed Forces.



This year, we are joining forces with The Journey Home Project, a nonprofit that benefits American veterans as they transition to civilian life. To learn more about The Journey Home Project, and to make a donation to benefit the cause, click the button below, and join the conversation this month at #RareCares and #RareGoesYellow.