Rare Declaration

Rare: Your younger, hotter conservative friend

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Yay for us! Since Rare’s launch, we’ve earned a powerful following, topping 1.5 million views for a single week at the end of its first full 90 days in operation.

With strong growth driven by the leading voices in the conservative space and a daily selection of the most relevant conservative content, Rare has surpassed initial performance targets. “We have revised upward our yearly targets based on the success to date,” said Leon Levitt, publisher. “By giving today’s conservatives what they want, we are succeeding ahead of expectations.” The site is hiring at all levels to meet the demands of growth.

Rare promised a fuller range of the conservative conversation and has delivered original content, high-profile exclusives and story packages that have brought more people into the conservative dialogue. The site content has attracted viewers most other conservative outlets miss: 48% of viewers are women, and the fastest growing viewer base is 35-44 year olds.

Because of Rare’s early success, these readers can expect new features and more content sooner than originally planned.

Rare Radio features the voices and viewpoints of Neal Boortz, Herman Cain and Erick Erickson. Made richer by signature “Rare Takes” from Rare editors and contributors, Rare Radio gives listeners context to share in their daily conversations.

Rare Exclusives presents original pieces from Rare’s editorial team alongside giants in the conservative space, including former Florida Gov. Jeb Bush and Sen. Ted Cruz.

The Blog collects the passionate views of conservative voices across America, including those of leading grassroots organizations, and independent journalists and bloggers.

Rare Weekly is our e-mail newsletter. We connect the dots across the conservative conversation, revealing the bigger patterns and implications of the week’s news in a single e-mail product. Sign up on our home page to add your name to the 20,000-plus who receive it each week.

“We developed and launched Rare to meet America’s growing demand for a broad range of interesting, easily findable center-right news and lifestyle content,” said Levitt. “Everyday, we work to provide our readers conservative content that addresses the issues they believe in and care about most. It is amazing to see more than 1.5 million people in one week appreciate what we are doing.”

Follow Rare on Twitter and Facebook to find out about new features and stories.

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