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Prince William, Princess Kate and Prince Harry don’t take the issues surrounding mental illness lightly.

The royals took their mental health campaign to new heights on Monday when they took a trip around the London Eye to honor Mental Health Day.

They each made brief, yet heartfelt speeches before taking a ride on the famous Ferris wheel.

“Mental health is not a dirty word – we all have mental health like we do physical health, good or ill.  But not seeking help at those times when it all seems too much, or we are depressed or anxious, can impact the rest of our lives. Put simply, the three of us want to make asking for help no longer a big deal,” Prince William said.

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Princess Kate added, “All of us know someone who has been through difficult emotional times, and we know how hard it can be to see a way forward. William, Harry and I feel it is our duty to do what we can, with your help, to shine a spotlight on emotional well-being and highlight the support that is out there to prevent or manage the pain at difficult times.”

Kensington Palace also joined in on the campaign, using the hashtag #ThereForMe to showcase people who want to celebrate the loved ones who supported them through difficult times.

On Monday night, the London Eye and other prominent buildings around the world will be lit up in purple to honor the day. The lighting of the buildings is also in memory of Amanda Todd, a Canadian teen who committed suicide in 2012 and was a victim of cyber-bullying.


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