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Before Thanksgiving, outdoor clothing and gear company Patagonia promised to donate 100 percent of its Black Friday sales revenue to  “grassroots organizations working in local communities to protect our air, water and soil for future generations.”

The company expected to reach $2 million in sales online and across its 80 stores, but that goal was met many times over — five times to be exact.

The company sold $10 million worth of merchandise.

“We’re humbled to report the response was beyond expectations … Patagonia reached a record-breaking $10 million in sales,” the company said in a statement. “The enormous love our customers showed to the planet on Black Friday enables us to give every penny to hundreds of grassroots environmental organizations working around the world.”


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Lisa Pike Sheehy, vice president of environmental activism at Patagonia, told CNN that the decision to donate the funds to hundreds of environment-conscious organizations across the country came after Election Day.

“This is a difficult and divisive time for our country. I believe the environment is something we can all come together on,” Sheehy said. “Environmental values are something we all embrace.”

“The threats facing our planet affect people of every political stripe, of every demographic, in every part of the country,” CEO Rose Marcario said in a Nov. 21 statement. “We all stand to benefit from a healthy environment.”

The funds raised on Black Friday will go to environmental groups in more than 20 countries.

“The majority of the grantees are grassroots environmental nonprofit organizations working to address the effects of climate change and other issues affecting our planet,” a spokeswoman for the company said. “(Most) of them are local and underfunded and they are in countries and communities where Patagonia has people on the ground — from Ventura, California, to Osaka, Japan. It will take six to 18 months to disburse the funds.”

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Brianna Chambers, Cox Media Group National Content Desk |