This person got 2017 off to a rough start by getting roasted by Wendy’s on Twitter

Twitter screenshot/ @ParkerMolloy @Wendys @NHride -- Wendy's twitter burn

https://twitter.com/ParkerMolloy/status/816082588137881600/

Videos by Rare

The rise of Twitter to cultural prominence gives everyone the opportunity to interact directly with the famous and the powerful (and vice-versa, as the president-elect has shown repeatedly). Perhaps even stranger is the phenomenon of brand Twitter accounts, which represent companies and their products. What does it even mean to talk to a company? Don’t they just respond in empty corporate platitudes anyway? Well, one Twitter user found out the hard way that you should be careful what company you trash talk on Twitter. You just might get burned in front of half the internet.

RELATED: These brave souls decided to try some of the most disgusting snack combos, and it was a disaster

Twitter user NHride took issue with the burger chain’s claim that they never freeze their burger beef, apparently not seeing how it would be possible to keep the meat from spoiling without freezing it. While the Wendy’s account initially tried to placate NHride, they eventually struck back with a pithy tweet reminding the irate user that refrigerators are not some new alien technology.

Harsh, but fair.

What do you think?

This distiller is being forced to stop selling his most popular liquor for no good reason

After a long three months, Kim Kardashian shows off her “family” with this cute photo on social media