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A World War I-themed advertisement for Sainsbury’s, a supermarket chain in the UK, is blowing up the Internet. And rightfully so.

On Christmas Eve 100 years ago, soldiers on both sides laid down their weapons in commemoration of the holidays.

The ad remembers that time, showing both British and German forces coming together for a friendly soccer match and a touching gift exchange.

It is a powerful remembrance of the true meaning of Christmas.


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