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After a video of a Donald Trump supporter yelling at a Starbucks barista went viral earlier this week, other Trump supporters have started asking for their coffees under Trump’s name as retaliation, calling it a statement against political and anti-white discrimination.

The man in the video claimed that he was being racially discriminated against because his coffee took too long, and then, accused the barista of refusing to serve him because she knew he was a Trump supporter.

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By Friday afternoon, the hashtag #TrumpCup had nearly 30,000 tweets, many of which were accompanied by pictures of Starbucks cups with “Trump” written on them.

Screenshot Twitter/Baked Alaska
Screenshot Twitter/Baked Alaska

Participants say the purpose of the movement is to force Starbucks employees to yell out Trump’s name when his supporters’ drinks are ready. They appear unconcerned that doing so requires them to give more money to the company they’re protesting.

“Over the years, writing customer names on cups and calling out their names has been a fun ritual in our stores,” a Starbucks spokesperson said in response. “Rarely has it been abused or taken advantage of. We hope and trust that our customers will continue to honor that tradition.”

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