Sen. Ted Cruz is a bit of a controversial figure right now, but he and colleague Sen. Rand Paul have done something other Republicans have not.
From Policy Mic:
Senators Ted Cruz (R-Texas) and Rand Paul (R-Ky.) have succeeded in engaging Americans. Increased engagement has been a major goal of the Republican Party, and whether or not you agree with Cruz or Paul’s ideas, the way they have managed to engage the public is effective and should be replicated.
After the 2012 presidential election, the Republican Party emphasized the need for Republicans to be more engaging. The Republican National Committee’s Growth and Opportunity Project was showered with the word “engage.” This is appropriate, as engagement is the essence of politics.
Engaging means relating to a person and showing them you care, so they will have reason to listen to you. If nobody wants to hear what a politician says, he will undoubtedly lose his election. The saying “if they don’t think you care, they don’t care what you think” is at the heart of the importance of engagement.
Shoshana Weissmann @senatorshoshanaShoshana Weissmann @senatorshoshana