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Media extraordinaire Marah Lidey graciously accepted the Rare Under 40 award on Saturday, April 16th at the Palomar Hotel in Washington, D.C. As the Director of Mobile Products & Messaging, Lidey’s goal is to empower women in their careers.

“One of my favorite quotes from one of my favorite all-time women, Maya Angelou, is: ‘I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel,'” she said.

Lidey was the first member of her family to attend college and also gain professional internship experience. With the support of her loved ones, she was able to accomplish her dreams, and then pay it forward.


Utilizing innovative technology practices, Lidey motivates all women in their careers through her daily text service, “Shine Text.” Throughout the day, she sends positive and uplifting messages, providing women with the same confidence and support she has received.

“It really matters to have people who believe in you in moments like this,” she said humbly in regards to being a Rare Under 40 honoree. “I do believe you can’t be what you can’t see.”

As both a woman and an African American, Lidey strives to bring all women into formation.

“I’m passionate about getting more women of color into technology,” she said.

Before closing, she thanked her first manager and mentor, RARE’s Scott Markle, whom she met at the young age of 19.

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