Whataburger is looking out for their customers in San Marcos in a special way. In the event they find themselves driving into the city’s In-N-Out location for a one-size-fits-all burger, drivers can’t miss the Whataburger sign pointing them to the nearest Texas-approved fast-food fix.
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The Lone Star company originally rented a billboard right over their competitor’s restaurant to advertise their award-winning Better Burgers, as well as directions to their restaurant.
The billboard has reportedly been up since August 2017.
A @Whataburger billboard over the In-N-Out Burger in San Marcos beause Texas forever. pic.twitter.com/c3BrsMmtfe
— Keff Ciardello (@Keff_C) January 3, 2018
Overall, Whataburger’s trolling has gone over well with Texans, who typically side with their hometown favorite. Twitter is full of references to the billboard.
https://twitter.com/likeabri6/status/922833417728864257
https://twitter.com/mistergariree/status/921555234178117632
Saw a new In N Out on I-35 & there was a huge @Whataburger billboard in the parking lot. Petty level on 💯 I approve! 🤣
— CC (@CCwiththecurls) October 1, 2017
https://twitter.com/burm_baby_burm/status/924019905120362497
Lolol the billboard @Whataburger put right behind In-N-Out is funny af 💀 but they aren't ever busy like Whataburger so gg!! 👏
— Lady (@LadySnipes_xox) January 4, 2018
The location nearest the billboard opened its doors in June 2016 and is the first San Marcos location. It joined a growing family of In-N-Out locations sprinkled across central Texas.
When you mess with Whataburger, you mess with Texas.
RELATED: “Study” claims In-N-Out is Texas’ favorite fast food, world ends