Former Rare Staff
Beyoncé shared a few behind-the-scenes pictures from the highly-anticipated music video of another song on Jay-Z’s latest “4:44” album.
Videos by Rare
The music video for “Family Feud” features just over half of the Knowles-Carter family: Beyoncé, Jay-Z and Blue Ivy Carter. The family either sits, poses or raps from various parts of the church, including the pews and a confessional booth.
Beyoncé shared pictures of the family in their dramatic outfits, as well as herself and her husband sitting together.
Both the song and the album include a number of references to the rapper’s infidelity, to which he later admitted. A few of the references mirrored aspects found in Beyoncé’s successful 2016 album, “Lemonade.” Beyoncé, and now Jay-Z, used the name “Becky” to refer to the woman (or women) with whom Jay-Z cheated in the past.
The music video was directed by the critically acclaimed Ava Duvernay and featured several A-list celebrities, including Michael B. Jordan, Thandie Newton, Rosario Dawson, Mindy Kaling, Rashida Jones and many more.
The Founding Mothers. What else is there to say? I believe in our power. And I appreciate these dynamic artists who came out on a Saturday to represent all kinds of women at the table. Not a seat. ALL THE SEATS! #FamilyFeudFilm pic.twitter.com/LZFTuYBwJn
— Ava DuVernay (@ava) December 30, 2017
The music video for “4:44,” as well as the music for the album, can be streamed on Jay-Z’s on streaming service, Tidal.
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