“Megyn Kelly TODAY” is stuck in one big ratings slump.
According to Page Six, viewership on Kelly’s new show is at an all-time low with ratings points slipping from .77 on Monday to .54 on Tuesday of last week, despite inviting Harvey Weinstein accuser Lauren Sivan to be on the show.
“It’s a possible all-time low for ?Today.? It may even be lower than her [Fox] cable show. [NBC News president] Noah [Oppenheim] and [NBC News and MSNBC chairman] Andy [Lack] are in big trouble,? a source told the gossip site.
Another insider added, “That?s a big drop. They have to turn this around.?
Kelly’s recent appearance on MSNBC this week is also “not a good sign.”
“It?s unthinkable. You don?t see Matt [Lauer] or Savannah [Guthrie] on MSNBC ? It?s not a good sign,” a source dished.
The slump is also reportedly affecting NBC’s other hit series, “Kathie Lee & Hoda.? Kelly’s hour is down 32 percent from last year and “Kathie Lee & Hoda” fell 26 percent, insiders are reportedly blaming the lack of viewership on Kelly’s “weak lead-in.”
Last week, an insider contradicted the ratings slump saying, “Megyn?s having a strong week. Her numbers are up double-digits versus last week,? and ?NBC News anchors appear frequently on MSNBC.?