Model and reality TV star Kendall Jenner made headlines last week when Pepsi’s latest commercial, intended to position the company with a “global message of unity, peace and understanding” failed to do that.
The ad starred Jenner as a model who leaves behind her superficial ways to join a protest movement, culminating in her giving a police officer a can of Pepsi as a peace offering, bring together the two sides, protesters and police officers.
The ad was so highly criticized that the company ultimately pulled it, issuing an apology that included Kendall Jenner.
“Pepsi was trying to project a global message of unity, peace and understanding. Clearly we missed the mark, and we apologize,” the company wrote. “We did not intend to make light of any serious issue. We are removing the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position.”
While the ad was pulled from the official account it remained live on the “Kendall and Kylie” YouTube account.
According to a source, Jenner has been laying low since the incident.
“Kendall is still not happy about the controversy,” a People magazine source says. “She plans on laying low until things calm down. She still talks about it a lot and has support from her family. She is spending a quiet weekend with her family.”
“She has been very upset. She feels terrible. She loves being a model,” the source continued. “To get a Pepsi gig was a big deal. She was very excited. She never expected it to receive such backlash. She hopes people understand that she wasn’t involved in the creative process.”
The public reaction to the video was almost entirely negative, with most people concluding it was “tone-deaf,” and felt that Pepsi was capitalizing off of real-life strife and minimizing it.
“You know how teachers in well-intentioned, but unavoidably cringey ‘90s movies starring some nice white lady tried to appeal to the youth by having her rap Shakespeare?” the Huffington Post reviewed the video. “Well, a new Pepsi ad featuring Kendall Jenner is kind of like that, but somehow even more terrible.”