Hip-hop artist Common’s new campaign will have you thinking twice about how you see things — literally

BEVERLY HILLS, CA - JANUARY 28: Rapper/actor Common attends the 28th Annual Producers Guild Awards at The Beverly Hilton Hotel on January 28, 2017 in Beverly Hills, California. (Photo by Frederick M. Brown/Getty Images)

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Videos by Rare

Hip-hop artist Common is the latest celebrity to lend his voice to a great cause.

In a new campaign for See America, a new initiative to fight against preventable blindness in the United States, Common urges us all to “stand in the way of darkness.”

Using his incredible talent for spoken word, Common calls for Americans to make their vision a priority.

“Picture this: our eyes begin to blur and colors fade. The world closes in,” he says to the camera. “This is vision loss. Sixty-one million Americans are at risk of losing their sight. Is this your future? Is this your vision?”

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Americans can work to prevent blindness by taking everyday steps to prioritize their vision. Comprehensive eye exams can help detect early eye diseases like diabetic retinopathy, age-related macular degeneration, and glaucoma. All of these diseases may be treatable if detected early.

“I’m proud to join Allergan in the fight against preventable blindness,” said Common of joining Allergan’s new initiative. “Sight is something that far too many of us take for granted. I hope our message resonates with people across the country, no matter what age or background.”

To learn more about preventable blindness and See America, visit SeeAmerica.vision.

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