Lady Gaga’s halftime show was missing the controversy and political commentary that many expected from her, but it appears the absence of a statement worked in her favor.
According to Billboard.com, the pop star’s album sales exploded after her performance. The Nielsen ratings, which also stated that viewership was down for Super Bowl LI, reported that sales jumped 1,000 percent.
Gaga sold roughly 150,000 copies of her music on Super Bowl Sunday alone. On Feb. 4, she sold 15,000 copies total of albums and songs.
During her 13-minute show, the singer belted out a number of her chart-toppings hits, including “Just Dance,” “Born This Way” and “Bad Romance.” Forbes reported that Twitter was quite taken with the performance; there were 5.1 million tweets about #Gaga. That number is up from 3.9 million tweets during the event last year, when Beyoncé was mentioned 1.3 million times.
— Lady Gaga (@ladygaga) February 6, 2017
The 30-year-old pop star’s most recent album, Joanne, also saw a huge boost after her acrobatic performance. Billboard reports that the record, which debuted at #1 on the Billboard chart, sold 12,000 copies on the day of the big game, amounting to a 1,077 percent increase.
Last year, when Coldplay performed at the halftime show with Beyoncé and Bruno Mars, the group experienced similar bumps in sales, but were not nearly as lucky as Lady Gaga.