He was offered a golden opportunity on the “kiss cam,” and it blew up in his face

The “Kiss Cam” can be the greatest thing to happen to a boyfriend — a moment to prove that your special lady is really, truly special and you don’t care who knows it. Unfortunately for one Atlanta Hawks fan, he didn’t take advantage of that opportunity, and so his girlfriend sought another suitor.

RELATED: Kiss Cam moments can be awkward, especially if you’re at a game with this man

“Beauty and the Beast” has been sponsoring “kiss cams” at a lot of major sporting events in an odd publicity push, but this time it seems to have paid off (though there’s an obvious chance that this is staged). When the song started playing it flashed to a lot of couples who were all obliged to play by the rules but one boyfriend found out what happens when you don’t give your lady what she wants.

RELATED: His girlfriend wanted no part of the kiss cam, so the lady next to him came to the rescue