Stephen Colbert takes a shot at Kid Rock with the help of his friend Shriekin’ Joe

Videos by Rare

Videos by Rare

Singer-turned-grill designer Kid Rock has announced a new line of grills and floated the possibility that he’ll be vying for a Senate race soon.

On Wednesday night, Stephen Colbert took a few shots at Senator Rock. The “Late Show” host opened his segment by previewing the new commercial for Kid Rock’s new line of grills, “American Badass Grills.”

Stephen Colbert blasts Kellyanne Conway and reveals that “The Late Show” is actually filmed with microwaves

But Colbert’s friend Shriekin’ Joe isn’t so happy that Kid Rock has captured the monopoly on American badassness. As he explains, “Anyone can make a grill seem badass — it’s a metal box that uses fire to burn meat.”

RELATED: Left-leaning Stephen Colbert has a lot of reasons to be a President Trump fan

To prove that he’s the real big man on the music circuit, Shriekin’ Joe is unleashing a series of “American Dumbass Fun Time Ice Cream Machines.”

What do you think?

Who needs carbs? This cilantro cauliflower “rice” is so much better than the real thing

Which fast food kids’ meals are healthiest and which are total calorie bombs?