Singer-turned-grill designer Kid Rock has announced a new line of grills and floated the possibility that he’ll be vying for a Senate race soon.
On Wednesday night, Stephen Colbert took a few shots at Senator Rock. The “Late Show” host opened his segment by previewing the new commercial for Kid Rock’s new line of grills, “American Badass Grills.”
But Colbert’s friend Shriekin’ Joe isn’t so happy that Kid Rock has captured the monopoly on American badassness. As he explains, “Anyone can make a grill seem badass — it’s a metal box that uses fire to burn meat.”
To prove that he’s the real big man on the music circuit, Shriekin’ Joe is unleashing a series of “American Dumbass Fun Time Ice Cream Machines.”