It’s pretty, it’s colorful, and it’s basically nothing but sugar and carbs. It’s fairy bread, and it’s invading social media.

The concept couldn’t be simpler. According to MUNCHIES, fairy bread is just white bread slathered in butter and sprinkles. It’s a favorite treat among children Down Under (in both Australia and New Zealand) and is often served at birthday parties in lieu of cake.

Even the rich and famous are fans. During his April 2016 appearance on “The Tonight Show Starring Jimmy Fallon,” actor Russell Crowe, a New Zealand native, shared some birthday fairy bread with Fallon.

Thanks to the power of Instagram, fairy bread has finally made its way to the States. People are kicking the recipe up a level by swapping the butter for Nutella or cutting the bread into fun shapes.

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If you want to make your own fairy bread, you’ll only need the three aforementioned ingredients, according to this recipe from MUNCHIES:

  • White bread
  • Butter
  • Sprinkles

Fun fact: In Australia, sprinkles are called “hundreds and thousands.”

Beth Sawicki About the author:
Beth Sawicki is a content editor at Rare. Email her at
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