Naked beverages, sold as a healthy drink, are misleadingly advertised and actually loaded with sugar and predominantly made from apple juice, not the fresh fruits and vegetables depicted on the bottles, according to a lawsuit filed Tuesday by the Center for the Science in the Public Interest.

While the drinks are labeled “NO SUGAR ADDED,” the beverages typically contain 35 to 61 grams of sugar, according to the lawsuit. A can of Pepsi contains 41.

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The lawsuit was filed in United States District Court for the Eastern District of New York on behalf of Naked drinkers in California and New York. Additionally, the predominant ingredient is apple juice in 17 of the Naked varieties, including Berry Blast, Green Machine and Double Berry, according to the lawsuit.

“Consumers are paying higher prices for the healthful and expensive ingredients advertised on Naked labels, such as berries, cherries, kale and other greens, and mango,” Maia Kats, CSPI litigation director, said in a release.  “But consumers are predominantly getting apple juice, or in the case of Kale Blazer, orange and apple juice. They’re not getting what they paid for.”

PepsiCo said the products are clearly labeled.

“All products in the Naked portfolio proudly use fruits and/or vegetables with no sugar added, and all Non-GMO claims on label are verified by an independent third party,” PepsiCo said in a statement. “Any sugar present in Naked Juice products comes from the fruits and/or vegetables contained within and the sugar content is clearly reflected on label for all consumers to see.”

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PepsiCo dropped the words “all natural” from the line of drinks in 2013 after a lawsuit complained the ingredients did not live up to the advertising, according to the AP.

The company said it would drop the words until there is more regulatory guidance in using them.

A lawsuit makes a shocking claim about the “healthy” ingredients in Naked beverages Flickr / Mike Mozart

Jared Leone, Cox Media Group National Content Desk


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