Everything may be $1 at your neighborhood Dollar Tree, but that isn’t true for its website, where shoppers are often required to buy items by the case. And obviously, a case goes for way more than a buck.
Now, a new online-only dollar store has thrown its hat in the discount retailer ring.
Hollar.com isn’t a traditional dollar store in terms of pricing. Almost every item costs between $2 and $5. But the prices are still hard to beat; according to Money, Hollar.com’s hottest selling items — mini pillow pets — cost $2 each, compared to $7 at other stores.
Dollar stores have enjoyed a recent resurgence. In fact, they’re faring so well that they’re projected to outperform Walmart. And they’ve managed to attract well-to-do Millennial shoppers, who aren’t ashamed to stock up on snacks, party supplies and household items at the likes of Dollar General and Dollar Tree.