Perfection takes time. Just ask Popeyes, which took four years to feel comfortable before releasing its new Blackened Chicken Sandwich.
What made the sandwich so difficult to get right? Well, for starters, it is breading-free. It also marinates for 12 hours — and figuring out that timeframe wasn’t easy. It’s also cooked in bold Cajun and Creole seasoning. All of those factors had to be just right before the fast-food chain put the sandwich up for sale.
“Our Chicken Sandwich changed the QSR industry back in 2019, and since then, we’ve continued to innovate within the category to give our guests what they want — even more Chicken Sandwich options,” Popeyes President Sami Siddiqui said in a press release. “After the immense success of the Chicken Sandwich, we wanted to reinvent the category of traditional grilled chicken sandwiches with our all-new take on a non-breaded option, the Popeyes Blackened Chicken Sandwich.
Blackened Chicken Sandwich
“We’re excited for guests to try this delicious new offering, and knowing our history with trendsetting, we have a feeling it may spark some copycat Blackened Chicken Sandwiches down the road.”
Guests can actually do that now — as the sandwich is available for $4.99 at Popeyes nationwide.
Popeyes claims its competitors have tried to rip off other chicken items on its menu, which may or may not be true. It still is a distant second, in terms of sales, to Chik-Fil-A. It might still even be behind KFC.
But the Blackened Chicken Sandwich, according to Popeyes, is sure to keep it in contention.