Blake Shelton might seem like a nice enough guy … but does he have a dark side?
That’s the gimmick behind a new teaser for The Voice. NBC posted it on Instagram on Thursday, ahead of the reality-TV series returning September 19 for its 22nd Season.
Blake Shelton welcomes new coach Camila Cabello — and returning coaches John Legend and Gwen Stefani — with anonymous notes and a chilling chuckle.
“That is just too sweet!” Cabello says, looking at a welcome spread in the dressing room.
Turns out she may have spoken too soon, as she then finds a creepy note containing a message made of letters cut from magazines.
“You are going 2 lose so bad!” the note reads. It then repeats the word “Ha!” six times.
As Cabello reads the “mysterious” letter, the shadow of a massive pair of scissors looms large behind her.
“Who would send that?” Gwen Stefani asks.
Her husband since 2021, Blake Shelton, then turns around in his red chair, one eyebrow raise.
“I can’t believe you got that … anonymous letter,” he says with a menacing grin.
Next, John Legend shows up with a letter that he received — at which point the author of the notes, and the conceit behind the video teaser, becomes apparent.
“It’s no mystery: Camila Cabello joins The Voice, September 19 on NBC,” a narrator says.
The clip concludes with Carson Daly, host of The Voice since its first season, approaching the coaches with a cut-up magazine in his hand.
“Hey Blake, can you please stop crafting in my dressing room?”
The video clip is so strange, NBC clarified it in the comments section of the post.
“Yes that’s camila cabello and yes she’s on #thevoice,” NBC’s message read. “They’re back this september on nbc and @peacocktv!”