Well, it’s official. Netflix will no longer allow you to piggyback off someone else’s paid account, just so you can nab the massive streaming giant for free.
This has been rumored for a while, and Netflix has now made it official. The alternative, per the company, will now be something known as “paid-sharing,” which actually will still cost less than a regular account.
It just no longer will cost nothing.
“Later in Q1, we expect to start rolling out paid sharing more broadly,” Netflix wrote in its earnings report. “Today’s widespread account sharing (100million+ households) undermines our long-term ability to invest in and improve Netflix, as well as build our business.”
In other words, there is still time to enjoy Netflix on someone else’s dime, but clearly, those days are numbered. It’s not yet been determined when Netflix will put the plan in place or which areas will be impacted first.
It will all change as Netflix rolls out added features, enabling it to track which devices are using the service, and who is paying for it.
“We’ve worked hard to build additional features that improve the Netflix experience, including the ability for members to review which devices are using their account and to transfer a profile to a new account,” the company wrote.
“As we roll out paid sharing, members in many countries will also have the option to pay extra if they want to share Netflix with people they don’t live with.”
Obviously, this will be quite a change for viewers, and it already has come with its fair share of criticism. Netflix is well aware of the pushback.
So far, the company has been testing it out in Latin Ameria, as relayed by Lad Bible.
“We believe the pattern will be similar to what we’ve seen in Latin America, with engagement growing over time as we continue to deliver a great slate of programming and borrowers sign-up for their own accounts,” Netflix wrote.