Kid Rock already has a Republican primary challenger in his race to the US Senate Mike Coppola/Getty Images, YouTube/John James
NASHVILLE, TN - JUNE 07: Kid Rock speaks onstage during the 2017 CMT Music Awards at the Music City Center on June 6, 2017 in Nashville, Tennessee. (Photo by Mike Coppola/Getty Images for CMT); YouTube/John James

Kid Rock’s upcoming Senate run isn’t without challenges along the way. Though the musician is already getting himself ready to run for incumbent Sen. Debbie Stabenow’s seat in 2018, he’ll have to face opponents in the Republican primaries first, including a man by the name of John E. James.

West Point graduate, veteran, businessman and family man, James released an ad announcing his own run for Senate:

RELATED: Kid Rock reveals his first stance for his senatorial run, proving he?s really serious about this election

“I’m a Republican because I’m conservative,” he explained. The video also included bits about his personal background and key issues.

According to Michigan Live, James is “currently president of Detroit-based James Group International and CEO of Renaissance Global Logistics.” He has already set up a campaign website where Michigan voters can learn more about him.

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