Kroger’s got Senioritis

In this June 17, 2014 photo, a shopper looks at an item in the dairy section of a Kroger grocery store in Richardson, Texas. The Conference Board releases the Consumer Confidence Index for June on Tuesday, June 24, 2014. (AP Photo/LM Otero)

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Like magicians capitalizing on slight-of-hand, Kroger supermarkets recently made one of the last remaining discounts for seniors in Texas disappear.

Before Feb. 8, customers age 59 and older were able to take advantage of a 10 percent discount from The Kroger Company’s private label brands. However, in a statement released by the nation’s second-largest general retailer, little explanation was offered for the discontinuation:

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We recognize some seniors have a limited budget to fulfill their personal grocery shopping needs. In recent years, we have introduced more ways than ever before to save at Kroger and on Kroger.com. We’ve committed to lowering thousands of prices on the items that our customers purchase most often, including Kroger (corporate) brand products. We continue to accept print coupons, and we also offer 100s of digital coupons that are available to download at Kroger.com and on the free Kroger app. We encourage customers to view our weekly circular to find special pricing, promotions, and events.

In other words: ‘We’re sorry, seniors, but we don’t have to be that sorry because we know you can’t always deal with the chaos that is Wal-Mart.’

RELATED: 11 ways to save even more at Kroger

Meanwhile, like Joaquin Phoenix, Randall’s is still here, and HEB continues to mop the floor on all y’all.  Or what say you?

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What do you think?

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