On March 22, 1989, an NFL legend was born.
Today, at 28 years old, Justin James “J.J.” Watt is a Houston icon, and the Texans’ unrivaled defensive end is one of the most selfless in the league.
At midnight, Watt did the giving and shared a new “Icing Edition” of his hit sneakers the, JJ I.
The trainers are currently for sale for, but not everyone has a taste for the sweet shoes or Watt’s work with Reebok that was first unveiled last June:
— SB Nation NFL (@SBNationNFL) June 24, 2016
Distaste aside, the facts speak for themselves: the shoes were sold out for over a month in 2016, and some new frosting will cost you at least $99.99.
Ahead of the release, Watt took to Twitter to hype things up for his party:
— JJ Watt (@JJWatt) March 21, 2017
Fans were very responsive:
please make ur shoes in women's sizes. I'd love to get some of these
— Sherry England (@sherrylynne32) March 21, 2017
Though some users (and likely fans of a certain sports podcast) made jokes.
uhhh hey JJ, if you rearrange reebok, it spells "beer ok". What kind of message are you sending to the kids?
— Prof. B Neal (@RealDealBNeal) March 21, 2017
uhhhhhhh hey JJ. Why are you promoting cocaine?
— Chivo (@ElChivo_5) March 21, 2017
Lots to think about, but it’s your day, J.J.
Thanks for keeping Houston relevant and for the sweet new kicks!