Silke Jasso
Alright, who approved this? Who woke up one day and decided this was the perfect game to play on LIVE TV? Don’t get me wrong, I would love for someone to pay my bills, but not like this. Tone deaf, tone deaf, tone deaf. That’s the energy I’m getting from this.
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Basically, in an episode of the British TV show This Morning, presenters offered to pay energy bills as a prize in a spin-the-wheel competition. Host Philip Schofield and Holly Willoughby are being criticized after the Spin to Win competition came back which allows participants a chance of winning by downloading the app.
Twitter Reacts to This Morning Segment
Players fill out a form and then have to remember a passphrase for a chance to play the game. If they make it on the show, they are then greeted with a pinwheel that is filled with several prizes. But this time, the wheel featured its biggest cash value of £1000, as well as a section titled “energy bills.”
Schofield began the game by saying, “This is energy bills for four months if the wheel stops on that.” He went on to ask the contestants how they felt about their energy bills, which are said to have increased in the United Kingdom due to the war in Ukraine. The contestant explained that he had a prepay energy meter saying it was “an absolutely murder.”
Backlash Continues on Twitter
As expected, the wheel landed on the energy bill section, which meant that the bills will be covered for the man until the end of the year. The winner did describe the win as fantastic, but the segment didn’t go quite well with viewers. Twitter quickly exploded shaming the show for having ‘energy bills’ as part of the prize.
One Twitter user wrote, “shame on #this morning offering energy bills as a prize, what next, win a holiday to a remote island where you fight fellow islanders to the death ? free entry to the next Squid game? @Schofe @hollywills @thismorning.”
Another one noted, “Am I in a dream? This Morning I am doing a competition to pay someone’s energy bills for four months. Speechless at this dystopian nightmare.”
A Nightmare
TV Critic and broadcaster Scott Bryan also shared the clip, bashing the show and comparing it to Black Mirror. He noted, “#ThisMorning has turned completely dystopian and Black Mirror by offering to pay energy bills as a competition prize.”
The Tweet has been liked by more than 60,000 Twitter users with more than 11,000 retweets. Several other are branding the competition as disgusting, begging the show to get rid of the segment completely.
Honestly, I really hope the show responds to all the backlash, they certainly do need an explanation for it. What do you think, is this wrong?
