Shoppers are making JCPenney go viral, but probably not in the way the retailer hoped. The company is selling a white pencil skirt with a floral design. Seems simple enough, right? Well, it’s the unfortunate placement of the flower design that has people talking.

RELATED: JCPenney tricks Twitter followers in brilliant marketing ploy
Someone noticed the skirt in a print ad and tweeted about it. Some Twitter commenters say they don’t see a flower but a menstrual period stain on the skirt, due to the flower’s slightly off-kilter placement.
Sooooo…is this dress designed to hide a period stain?!@jcpenney pic.twitter.com/97KRyTVut8
— Norm (@truBRU37) March 30, 2016
#12News viewers comment on the @jcpenney skirt going viral for the wrong reasons Comment by Dawn Dibbern pic.twitter.com/Rv1WqYlGpN
— Ozzy Mora | News Anchor (@ozzy_mora) April 7, 2016
[protected-iframe id=”e4ea47d3a5ace749876b44fd08e60c83-46934866-11797535″ info=”//platform.twitter.com/widgets.js” class=”twitter-tweet” height=215]
https://twitter.com/JoanMathew2012/status/718066167391322112
Yet another consumer #fail for JC Penney. Good bet there's a buyer opening at the company. https://t.co/ERTUeLGL2q pic.twitter.com/Jq0NRFSX8y
— Jay Mishkin (@jaymishkin) April 7, 2016
Seriously?!! Do you see a period? JCPenney Skirt Goes Viral Over Ill-Placed "Period Flower" https://t.co/y7bfzp3ScF via @YahooStyle #12news
— Tram Mai (@tram_mai) April 7, 2016
RELATED: You won’t believe the ridiculous reason this girl was sent home from her job at JCPenney
Despite the criticism, at press time, the Worthington brand skirt was still online and on sale for $23.99.
(H/T Chron)