Jennifer Lopez Strips Down to Her Underwear for New Lingerie Campaign

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JLo is turning heads faster than you can say “whiplash.” The 53-year-old entertainer looks stunning as she shows off her washboard abs in a new Intimissimi campaign. Wearing a fuschia and white lace lingerie ensemble, the multihyphenate vixen has proudly become an Intimissimi ambassador while also promoting her newest album, This Is Me… Now.

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Jennifer Lopez in Pretty Flowers by Intimissimi

Intimissimi’s website immediately introduces their iconic ambassador with a shadowy silhouette and a button that says, “Guess Who.”

“I love Italy,” says the mysterious narrator. Well, not quite mysterious. She’s speaking in JLo’s signature soft but dynamic tone, telling a personal story.

“The people, the fashion, the cinema, the culture,” she continues. “And of course, I love the shopping. This past year while I was traveling in Italy, I discovered a new lingerie brand made with gorgeous fabrics and colorful silks and delicate lace. But I found the name to be a bit challenging to pronounce. ‘Intimacy? Intermissy? Inter-Mississippi?’” She chuckles. “It’s ‘Intimissimi.’”

If you visit the link in Jennifer Lopez’s Instagram bio, it will bring you straight to her hand-picked collection. Included are the “Pretty Flowers” Sofia Balconette bra and matching panties that JLo is wearing in Valentine Pink/Ivory. A few styles are offered for each as well as colors of Black/Ivory, a Digital Turquoise/Ivory that is reminiscent of Wedgwood fine china, Apple Mint/Ivory, and more. Also available are the gorgeous silk kimono Lopez wears (in Valentine Pink, Black, White, and Red) and a Tulle and Lace Bodysuit.

Ladies, check your bank account balances because I know exactly how you feel!

Intimissimi’s Spring Collection Is Artfully Inspired by Nature

“When I discovered Intimissimi, I was immediately drawn to their precious silks, romantic lace, beautiful cuts, flattering fits and intricate design,” JLo said in a press release (via People). “I’m proud to be an Intimissimi woman and honored that they view me as someone who emulates their own qualities of confident, lively and strong.”

“Today’s women are savvy, successful role models who inspire us to work hard and follow our dreams,” the website said of their star model. “Lopez is the ultimate ambassador for Intimissimi as she brings a strong and modern sexiness to the brand and communicates their core values.”

The new Intimissimi campaign, designed by Riccardo Ruini, was inspired by the colors of Italy in summertime. The collection “captures the essence of a dreamy and vibrant Italian summer using cinematic imagery to transform the colors of Positano.”

Each vibrant hue is found in nature. “Hues of fuchsia representing the bougainvillea, orange for the glowing sun and turquoise symbolizing the Mediterranean Sea are weaved throughout the new range.”

Intimissimi Cares Is All About Sustainability

Intimissimi also strives towards sustainability and shares its progress through the hashtag #IntimissimiCares. Its website boasts that 94% of its garments are made in its own factories.

Additionally, Intimissimi is doing its part to save the environment through sustainability packaging. Its stores have opted to veer away from single use plastic bags while instead offering customers reusable canvas bags for their goods. They also offer FSC-certified and recycled paper shopping bags and use the revenue from the bags for reforestation projects, which have so far saved 61 million tons of plastic since 2020. Its shipping bags feature a resealable adhesive strip so the bags can be reused for returns or other purposes.

Jennifer Lopez has been advocating for the environment through sustainability projects in conjunction with fashion since 2019. While she hasn’t yet mentioned Intimissimi’s promise to practice sustainability, her role as the brand’s global ambassador certainly aligns with her values. This isn’t her first time promoting the brand but it’s certainly the spiciest!

JLo Is Getting Read to Release This Is Me… Now

Apart from looking fly, JLo is getting ready to release This Is Me… Now, her 9th studio album and a throwback to This Is Me… Then, which came out 20 years ago. The 13-song album “chronicles the emotional, spiritual and psychological journey that she has taken over the past two decades.” And it’s a throwback and bookend to her romance with husband Ben Affleck, to whom she was once engaged to and eventually reconnected to in love and life. The album is getting ready to drop any day now, so stay tuned!

Read More: Jennifer Lopez Reveals She and Ben Affleck Got New Tattoos

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