Fox News is rebranding a key part of itself after 21 years

NEW YORK, NY - JULY 19: Fox News chairman Roger Ailes walks with his wife Elizabeth Tilson as they leave the News Corp building, July 19, 2016 in New York City. As of late Tuesday afternoon, Ailes and 21st Century Fox are reportedly in discussions concerning his departure from his position as chairman of Fox News. (Photo by Drew Angerer/Getty Images)

The late Roger Ailes launched Fox News in 1996 with the familiar slogan “Fair & Balanced.”

As of this week, the network will drop the tagline, reports NY Mag. “Most Watched. Most Trusted.” will be used in its place.

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The change reportedly began in August, shortly after Ailes was removed from his position as CEO in response to numerous sexual harassment cases against him.

One network executive reportedly said that the original slogan was “too closely associated with Roger.”

A spokesman informed NY Mag that the decision would not impact the network’s decisions regarding content.

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