Canada-based shoe giant Shoes.com has dropped Ivanka Trump’s line from its website. The move comes as critics of President-elect Donald Trump started a “Grab Your Wallet” movement with plans to boycott more than 30 companies that carry Trump family brands.
RELATED: Ivanka Trump under fire for not practicing what she preaches about paid maternity leave
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Shoes.com was flooded with requests to stop carrying the brand. The company agreed and announced on Twitter that it was removing the shoes from its site. That tweet has since been deleted.
Fast Company reports Shoes.com removed the brand because Trump’s shoes “were not selling well.”
While her brand is still searchable on the site, you’re directed to a “page not found” error once you enter Trump’s name.
Many Twitter users hailed Shoes.com’s decision and called for major retailer Zappos to follow suit.
In case you missed it, today @shoesdotcom became the first retailer on the #GrabYourWallet list to drop Ivanka Trump products. 💥 🔥 👏
— Shannon Coulter (@shannoncoulter) November 12, 2016
RELATED: Ivanka Trump is coming under fire for peddling her brand on “60 Minutes”
Others said the website shouldn’t delve into politics.
I will NEVER buy shoes from a company that gets into politics! Not selling Ivanka's line? I won't purchase anything from you!
— Judy Spellman (@Judy_Spellman) November 18, 2016
Trump’s fashion brand came under fire earlier this week when details about a gold bracelet she wore during a “60 Minutes” interview about her father’s election were promoted to journalists. That bracelet is sold by Trump’s fine jewelry collection.
Ivanka Trump uses “60 Minutes” appearance with the President-elect to hawk her $10,800 bracelet. https://t.co/RFXICkXEZ7 pic.twitter.com/sbatodRgYJ
— Jim Roberts (@nycjim) November 15, 2016
(H/T: Business Insider)