This major shoe retailer just gave Ivanka Trump’s footwear line the boot AP Photos/Carolyn Kaster/Mark Lennihan

Canada-based shoe giant has dropped Ivanka Trump’s line from its website. The move comes as critics of President-elect Donald Trump started a “Grab Your Wallet” movement with plans to boycott more than 30 companies that carry Trump family brands.

RELATED: Ivanka Trump under fire for not practicing what she preaches about paid maternity leave was flooded with requests to stop carrying the brand. The company agreed and announced on Twitter that it was removing the shoes from its site. That tweet has since been deleted.

Fast Company reports removed the brand because Trump’s shoes “were not selling well.”

While her brand is still searchable on the site, you’re directed to a “page not found” error once you enter Trump’s name.

Many Twitter users hailed’s decision and called for major retailer Zappos to follow suit.

RELATED: Ivanka Trump is coming under fire for peddling her brand on “60 Minutes”

Others said the website shouldn’t delve into politics.

Trump’s fashion brand came under fire earlier this week when details about a gold bracelet she wore during a “60 Minutes” interview about her father’s election were promoted to journalists. That bracelet is sold by Trump’s fine jewelry collection.

(H/T: Business Insider)

Yolanda R. Arrington is a content editor for Rare. Tweet her @iamyolanda and like her on Facebook.
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