Hailing a cab isn’t always easy, but spotting a cab? No problem! Ever wonder why?
John Hertz founded the Yellow Cab Company in Chicago in 1915. He called for a university study to scientifically decipher which color stands out the most.
The color yellow won.
But science aside, Hertz wasn’t the first to have a yellow taxi fleet. Albert Rockwell was operating an army of yellow cabs in New York as early as 1909.
Legend has it Rockwell chose the color yellow simply because his wife liked it.