Paramount Pictures is releasing a long-awaited sequel to The Ring, the 2002 horror smash, and they weren’t content with just a trailer (though they filmed and released those, too).
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With a tagline like “Samara is back and looking for blood,” you know they wanted to scare some people.
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So the company filmed a hidden camera video inside a television store set up for the prank, complete with a television that recedes to reveal a real-life Samara!
The creepy character, an apparition of a dead girl in the film series, is almost instantly recognizable. (Even if you don’t know who she is, it’s scary.)
Check out how these people took it.