Watch this perfect promotional prank for “Rings,” the sequel to “The Ring”

Paramount Pictures is releasing a long-awaited sequel to The Ring, the 2002 horror smash, and they weren’t content with just a trailer (though they filmed and released those, too).

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With a tagline like “Samara is back and looking for blood,” you know they wanted to scare some people.

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So the company filmed a hidden camera video inside a television store set up for the prank, complete with a television that recedes to reveal a real-life Samara!

The creepy character, an apparition of a dead girl in the film series, is almost instantly recognizable. (Even if you don’t know who she is, it’s scary.)

Check out how these people took it.

What do you think?

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