An employee hands a drive-thru order to a McDonald's customer at the Rock & Roll McDonalds in Chicago, Oct. 15, 2007. McDonald's Corp. said Friday, Oct. 19, 2007 its third-quarter earnings jumped 27 percent on rising sales of everything from coffee and breakfast items to hamburgers and snack wraps. The earnings, which were in line with preliminary results released last week, keep the world's largest restaurant chain on a sustained roll around the globe. (AP Photo/M. Spencer Green)
Coming this April, McDonald’s fans in the San Diego area will get to be guinea pigs for a new market study to determine whether the fast food chain should offer breakfast food all day.
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If this is a success, gone would be the days of rushing to the counter after sleeping in, only to find out the Egg McMuffin had already made way for the Big Mac on the menu.
Getting McDonald’s breakfast was made famous in the 1999 Adam Sandler movie “Big Daddy,” in which Sandler argues with McDonald’s employees about why they stop serving breakfast at 10:30 a.m.
