Papa John’s sales tanked, and now, the alt-Right has claimed its pizza Jack Dempsey/Invision for Papa John's/AP Images
IMAGE DISTRIBUTED FOR PAPA JOHN'S - Papa John's founder, chairman and CEO John Schnatter, Archie Manning and Deshaun Watson show off their pizza making skills while launching Papa John's new family brand campaign, "We're more than a pizza company, we're a pizza family," on Super Bowl 51 Radio Row, Thursday, Feb. 2, 2017, in Houston. (Photo by Jack Dempsey/Invision for Papa John's/AP Images

Papa John’s took a stand, not a knee, and now it’s ducking for cover after being branded the pizza of Nazis.

The white nationalist website The Daily Stormer saluted the pizza maker Thursday after “Papa” John Schnatter laid the blame for his company’s tanking sales on the national anthem protests plaguing the NFL.

RELATED: Papa John’s pulling some advertising associated with the NFL

“The NFL has hurt us,” Schnatter said, according to ESPN. “We are disappointed the NFL and its leadership did not resolve this.” Papa John’s sales fell about 10 percent Wednesday, CBS Market watch reported.

It should have been a noble moment, with Papa John’s taking the side of NFL fans outraged at players protesting during the national anthem. The company, one of the NFL’s major sponsors, even pulled some advertising.

Then came the taunts.

“Papa John’s owner blames poor sales on NFL player protest,” comedian Elayne Boosler tweeted. “With his pizza he should b used 2 people on their knees clutching their hearts.”

Sports fans didn’t approve, either. Writer Gene Debby witnessed fans boo free Papa John’s during a timeout at a Wizards game.

Pizza Hut weighed in. “We’re not seeing impact on any of that on our business,” said Yum Brands CEO Greg Creed. DiGiorno threw down in a Twitter spat.

Even Schnatter’s personal net worth took a hit. And then, came the alt-right endorsement.

“This might be the first time ever in modern history that a major institution is going to be completely destroyed explicitly because of public outrage over their anti-white agenda,” columnist Adrian Sol said. “The Negro fatigue caused by this whole NFL fiasco is reaching heights that even I didn’t fully expect.”

So Sol offered his support for the beleaguered CEO, as the Huffington Post details, “Papa John: Official pizza of the alt-right?”

Papa John’s head PR guy, Peter Collins, reacted in shock when the HuffPo told him. “We didn’t have any idea about it,” he said. “We condemn racism in all forms and any and all hate groups that support it. We do not want these individuals or groups to buy our pizza.”

Melisa Goh, Rare Managing Editor

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