Coach Taylor is back in this awesome ad for Alamo Drafthouse. He’s trying to get his players hyped and ready to go into battle. He’s prepared all week for this moment to pump up his players so they’ll be able to push themselves to do their very best. He has practiced, he has prepared and he’s ready.
As he starts his speech he realizes he’s not getting through to any of his players because they’re a little bit preoccupied by something else…their cell phones.